Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Union and rugby player Jamie Roberts, footballers Bobby Zamora and Michael Dawson, and Tottenham Hotspur ...
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Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
is why what we haven't done is just put a load of union jacks up in our stores." Sainsbury ...
Boots kicks off pitch for digital business
03 May 2012 | by Anne Cassidy
Republic and Grand Union, which it appointed in 2006. The brand has traditionally focused on its above ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
, paper cups and plates, and Union Jacks. Rival retailer Sainsbury's has heavily invested in marketing ... products, including a teddy bear gingerbread biscuit sporting a Union Jack T-shirt, and limited ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
Union Jack Mascot Mug, 5 4 Keyring, Union Jack, 6 5 Mascot, Wenlock, 20cm, 9.95 6 Union Jack Gymsack, Navy/red/white, 5 ... Wristbands, Multi, Set of 4, 5 10 Logo Pin Badge, Medium, Union Jack, 6 ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
the fruits of the union. Make-or-break relationships These relationships come in varying formats ...
Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out
14 Feb 2012 | by Gemma Charles
. @LawaLaura If ur thinking about goin 2 @marksandspencer for their 20 meal deal in the #norwich branch DONT ...
Specsavers claims victory after two-year battle with Asda
01 Feb 2012 | by Matthew Chapman
logo without words have been referred to the Court of Justice of the European Union for clarification ...
House of Fraser targets students through social media
25 Jan 2012 | by Sarah Shearman
The department store is to promote itself as an online shopping destination for students. It has partnered with the National Union of Students' (NUS) Extra Card, to launch a vouchering app on the House of Fraser Facebook page. The app, created by We Are Social, enables students who "like ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
. 7. ENGLAND'S DWARF-TOSSING RUGBY TEAM The England rugby union team's trip to New Zealand ... at the heart of England, presenting something of a headache to the Rugby Football Union in advance of the 2015 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
