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Looking at Jubilee ads sweeping the nation

01 Jun 2012 | by Sara Kimberley

Ramsey Creative team: Mark Campion, Adam Collins M S Union Jack by AMV BBDO Copywriter ...

Marmite 'Ma'amite' by DDB UK

16 May 2012

The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen s favourite corgi dogs. The work changes "Marmite" to "Ma amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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