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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
When we look at inventions that have changed the world we live in, the smartphone has to be up there, alongside the internet. Combine the two, and you have a very powerful union indeed. Smartphone penetration is now above 50% in the UK and tablet numbers are rising, with comScore reporting 72% growth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
