Union Hearing Aid Centre 'listen' by DraftFCB Toronto
09 May 2012
The Union Hearing Aid Centre in Toronto has launched a campaign to test people's hearing.
The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen s favourite corgi dogs. The work changes "Marmite" to "Ma amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen ...
The Union Hearing Aid Centre in Toronto has launched a campaign to test people's hearing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.