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MEDIA: FOR THE RECORD

15 Dec 1995

of Esprit s global flagship store in Sloane Street. Separately, MBS has also been appointed by Norwich Union to plan and buy its pounds 15 million assault on the direct insurance marketthrough the launch of Norwich Union Direct. Creative work through Saatchi and Saatchi will start on national TV in the new ...

The highs and lows of 1995’

15 Dec 1995 | by STEFANO HATFIELD

wins Dr Pepper and the launch of Norwich Union Direct...Mellors Reay takes Mr Kipling...Y t take ...

NEWS: BMP reveals TV recruitment spot for Unison

15 Dec 1995 | by MARGARET HOOD

-service union, with a pounds 1.2 million TV push to recruit more members....-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming to be the first British trade union to recruit members through television advertising. The campaign ...

LETTERS: YOUNG AND RUBICAM; Credit where it is due: Neil French was the ad’s hero

15 Dec 1995

Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank...Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank of Switzerland commercials (Campaign, 27 October) and to underline our debt to the director, Neil French. While the director s role is sometimes variously under- or over-estimated, in this case he really did make ...

THIS WEEK: STOP PRESS

14 Dec 1995

-up this week. Unison is the first trade union to launch a TV recruitment campaign. Ads, through its ...

OPINION: Outside regulations will not clean up advertising

08 Dec 1995

them. In other words, clients like the Norwich Union, Cadbury Schweppes or Procter and Gamble should ...

BELOW-THE-LINE: BRIEFS

08 Dec 1995

The Rugby Football Union (RFU) has appointed Media Management International to handle its media and public ...

NEWS: PR EUROPE

08 Dec 1995

SOFIA: Pitch for Bulgarian privatisation Agencies from across Europe are pitching this month for a one-year account from the Bulgarian Privatisation Agency to promote a sell-off of state-owned companies next year. Funded by the European Union through its PHARE programme, the PR and advertising ...

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

by the European Union on the grounds that it would have too dominant a position. What did happen ...

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

Saatchi and Saatchi has been given a huge vote of confidence by Norwich Union by landing...Saatchi and Saatchi has been given a huge vote of confidence by Norwich Union by landing ... venture, Norwich Union has revealed plans to take on Direct Line head-to-head by offering car and home insurance over the phone. Norwich Union Direct will be launched in January with a major television ...

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