12 Dec 1996
| by PATRICK BARRETT
Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group...Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group ...
Dunbar, will take up his
post early next year and oversee all the company s marketing.
Norwich Union will step up its brand-building activity next year with a
TV campaign through Saatchi ...
06 Dec 1996
The Oxford Union held a debate on Tuesday on the motion This house
believes it s good to talk ....The Oxford Union held a debate on Tuesday on the motion This house
believes it s good to talk .
Yes, the discussion was indeed triggered by that most favourite of IPA
effectiveness Grand Prix winners, BT s It s good to talk campaign.
Several hundred spotty and impressionable youths ...
26 Sep 1996
Norwich Union is to pull together the marketing for its four operating
companies and is hunting...Norwich Union is to pull together the marketing for its four operating
companies and is hunting ...
responsibility for developing
the Norwich Union brand in the eyes of the consumer, said Philip Scott,
Norwich Union Group director.
All branding campaigns to date have had to be approved by each ...
12 Sep 1996
| by MIKE HEWITT
. While he was
telling me all about the benefits of the aforementioned awards, the
chiefs of the Union ...
05 Sep 1996
The pioneering move by Mars to centralise all of its European
advertising activity will be watched closely by the industry, writes
Claire Murphy
09 Aug 1996
| by DANNY ROGERS
Does the recent escalation in industrial action mean that the unions
have now turned their backs...Does the recent escalation in industrial action mean that the unions
have now turned ...
.
In July the British Airways pilots union BALPA called off its strike at
the 11th hour. But the mail ...
of unions moving away from perceived strong arm
tactics to a new era of corporate campaigning. For years ...
12 Jul 1996
| by STEVE BEVAN
The British Air Line Pilots Association has brought in Union
Communications - the agency behind...The British Air Line Pilots Association has brought in Union
Communications - the agency behind ...
July 16 - the first strike to hit BA since 1978.
Union Communications media relations manager ...
breaking union power.
...
28 Jun 1996
| by NICK PURDOM
Union Ladies Day in the UK
Timing: September 1995 to April 1996
Budget: pounds 6,000 plus prize...Union Ladies Day in the UK
Timing: September 1995 to April 1996
Budget: pounds 6,000 plus prize
promotion budget of pounds 1,000
Rugby Union has had a momentous season with moves towards ...
and progressive and recently
became the first premier union club to appoint a woman - Pat Currie - to
its ...
24 May 1996
| by CLAIRE BEALE
The Abbott Mead Vickers group is to buy Pattison Horswell Durden in a
move that will create a new top-five media brand in the UK called New
PHD.
19 Apr 1996
International money transfer firm Western Union has hired Manning,
Selvage and Lee to handle a...International money transfer firm Western Union has hired Manning,
Selvage and Lee to handle a pounds 200,000 pan-European PR offensive.
The American-based company, which has been providing money transfer
services for 140 years, appointed the agency without a pitch.
Manning, Selvage ...