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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

18 Dec 1997

, and 13 students unions began selling postage stamps. The judges admired the trendy designs ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

18 Dec 1997

, selecting and viewing on-screen through an extensive list of factory fitted options, including Union ...

Blair considers ban on pre-election ads by pressure groups

21 Nov 1997 | by KAREN YATES

Pressure groups, trade unions and business organisations could be banned from launching campaigns...Pressure groups, trade unions and business organisations could be banned from launching ... . The proposed ban on advertising by unions, business and pressure groups would last for less than a year ... to direct mail. At this year s election, Unison, the public service union, spent pounds 1.1 million ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

07 Nov 1997 | by ROBERT DWEK

, Norwich Union Clarke Hooper Consulting Jacob s Bakery, Manor Bakeries Holmes Marchant Lloyds ... , if successful, might adversely affect another WWAV client, Commercial Union. Both clients have been keen ...

Save & Prosper lures new boss

09 Oct 1997 | by PATRICK BARRETT

operations, which dropped the company s pounds 10m sponsorship of the Rugby Football Union following ...

MARKETING TECHNIQUE: UK Direct - The letterbox revolution/Ken Gofton attended the UK Direct convention in Jersey this month which saw an exchange of views and experience across the DM sector. Here he looks at how the Post Office is limbering up for a tast

25 Sep 1997 | by KEN GOFTON

. The European Union intends to deregulate the industry in 2003, and it is not impossible that it could ...

STOP PRESS

31 Jul 1997 | by AMANDA LUTCHFORD

. The company has already signed deals with Leicester City, West Ham, Port Vale and Norwich City ...

Legal & General shaken by exits

17 Jul 1997 | by PATRICK BARRETT

banking arm, launched last week to take on rivals Scottish Widows, Direct Line and Norwich Union ...

REVIEW: Marketing and advertising news in the week’s press ..

11 Jul 1997 | by ELEANOR TRICKETT

than the BBC s but it failed to negotiate a lower fee with the Rugby Football Union. - The Mail...The Save s takeover of next season s Twickenham coverage. S s audience figures would be lower than the BBC s but it failed to negotiate a lower fee with the Rugby Football Union. - The Mail on Sunday DMB poster for the launch of Channel 5. The poster highlights a voucher promotion ...

APL campaign throws Mini into world of high fashion

11 Apr 1997 | by EMMA HALL

backgrounds. The first ad shows a Mini with a large Union Jack painted on its roof. The car is parked on a massive Union Jack flag and a woman s head, with dyed blue hair, emerges from one of the car ...

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