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in a commercials boycott by members of the actors union. The meeting, involving managing directors ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

Union and London s Burning match, there was a Daily Mirror/Take Your Pick tie-up that seemed ...

Royal Mail sets sights on e-mail

and delivered by hand. The United Nations Postal Union has recommended that other countries adopt ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

stand as a watering hole for footsore visitors. Atom Publishing has Norwich Union Healthcare ...

Supplement on Public Relations: Profile - Chris Alder/Chris Alder, the new director of corporate communications at software giant SAP, is bringing a coherent strategy to its marketing communications and believes that PR must take the lead role in building

. With the increasing globalisation of business transactions and the imminent arrival of European Monetary Union ...

CAMPAIGN DIRECT: Teenagers get the drugs message via CD-Rom - A musical computer quiz has been created as part of the battle against drug abuse. Ali Qassim reports

unions and libraries. One of the main objectives is to target male teenagers, who are more ...

COUNTRY PROFILES - From Egyptian soap-operas to the heavy censorship of Saudi Arabia, Middle Eastern media vary dramatically from nation to nation, Steve Shipside says

is negotiating for a Euro-Mediterranean Agreement with the European Union to boost trade. The religious ...

M&C Saatchi picks unusual theme for Shell’s loyalty card

companies - Dixons, Currys, Hilton Hotels, John Menzies, the Link, Vision Express, Commercial Union ...

STOP PRESS

decision not to leave for the group marketing post at Norwich Union. Sims will also co-ordinate marketing...Allied Dunbar has appointed David Sims to the company board as marketing director following his decision not to leave for the group marketing post at Norwich Union. Sims will also co-ordinate marketing strategy for pensions and life assurance products. St Ivel Gold senior brand manager Andrew Edge has ...

CUSTOMER LOYALTY: Power bases - When it comes to rewarding customer loyalty, the utilities are not going to be left out in the cold. Robert Gray reports

with the AA and Union Energy (the TUC s energy company) with a view to increasing its share of the UK energy ...

 

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