to remove filtersMEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
, the potential success of Bud Ice s deal was dealt a blow last week when rail union RMT called a New Year s Eve ...
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STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy s Eve, is waiting to hear whether train drivers union Rail Maritime Transport ...
Baxters branding
12 Nov 1998 | by LISA CAMPBELL
, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It ....Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It . ...
INTEGRATED: VIVE LE FOOTBALL
22 Oct 1998 | by JASON GONSALVES, Associate Director, Un
flavour. Carling used a Union Flag theme while Tennent s packs featured a lion rampant. Bass ...
STOP PRESS
10 Sep 1998 | by STEVE BELL
unlicensed imports from outside the European Union. Brands including Dolce s revamped Sporting Life ...
REVIEW: Marketing and advertising news in the week’s press ..
07 Aug 1998 | by ALI QASSIM
for the company s children s brands. - General release The European Union has ruled that consumers ...
Tetley’s Bitter
23 Jul 1998 | by BINNUR BEYAZTAS
brands using scantily clad lovelies, however this time the model is male. England Rugby Union star...Carlsberg-Tetley s latest promotion for Tetley s Bitter continues the grand tradition of beer brands using scantily clad lovelies, however this time the model is male. England Rugby Union star Martin Johnson appears naked save for a strategically placed Tetley s font and can with the line ...
HOTLINE
10 Jul 1998 | by CLAIRE BEALE
. Ad industry employers and representatives of Equity, the actors union, have met officially ...
INTERACTIVE: How McVitie’s used the web to bolster sales of Jaffa Cakes - BEHIND THE HYPE/KIDSCOPE/The Kidscope website, run by Burnetts, gave McVitie’s access to children. Karen Yates assesses the result
10 Jul 1998 | by KAREN YATES
,000 respondents across Europe. In conjunction with the education unit of the European Broadcasting Union ...
AGENDA: Stores dodge GM food row - Retailers have managed to stay on the edge of the genetically modified food debate. But for how much longer, asks Danny Rogers
18 Jun 1998 | by DANNY ROGERS
who continue to mix it with conventional varieties. The European Union has also undermined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
