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American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy s Eve, is waiting to hear whether train drivers union Rail Maritime Transport ...

MARKETING FOCUS: Market raider - How Sony won the console game - Sony’s rise to the top has left rivals fighting for a slice of the action. Sue Beenstock reports

, it s as simple as that, he adds. Student unions followed suit - Sony claims there is a PlayStation in every SU ...

Sony cuts price of game console

with the National Union of Students, has installed 135 consoles in universities. It is also working ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

systems for European Monetary Union, recruitment ads are a significant driver in this part ...

Saga recruits for financial push

the company after two years to join Commercial Union as managing director of its call centre ...

INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage of their own strengths in building their brands, according to research by The Banner Corporation Fran Littlewood reports.

from the launch of European Monetary Union next January, which will bring with it similar ...

Morse scores rugby try

deal. Morse will become the Richmond-based rugby union club s main sponsor until the end of the 2001...London Scottish Rugby Club and computer services group Morse have struck a pounds 1m sponsorship deal. Morse will become the Richmond-based rugby union club s main sponsor until the end of the 2001 season. ...

PRIVARE VIEW - Chris O’Shea

, Union Commercials Exposure: National TV Diesel Project: Diesel denim division Client ...

 

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