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FOCUS: PUBLIC SECTOR PR - Unions strike back. Aided by new technology and services, union

What do the words trade union mean to you? Do they conjour up the Winter of Discontent ... of the worker in industry? Whatever your thoughts, the unions are back. Membership is on the increase ... only as a last resort. Alongside this, unions are now much keener on public relations ...

Norwich Union in customer-facing pounds 12m brands ads

Norwich Union, the insurance and financial services brand, is launching its first brand ad campaign...Norwich Union, the insurance and financial services brand, is launching its first brand ad ... to be worth about pounds 12m, highlights the spirit of partnership between Norwich Union and its customers ... earlier this year, fighting off Norwich Union s incumbent agency, Mustoe Merriman Herring Levy, and BMP ...

Farmers' Union awards £1 million task

- The National Farmers Union ( NFU) has appointed design and marketing consultancy, Basten...- The National Farmers Union ( NFU) has appointed design and marketing consultancy, Basten Greenhill Andrews to handle their 1 million advertising account, following a three way pitch. A national campaign breaks in October, which aims to reinforce awareness of the NFU s red tractor logo as a ...

Farmers' Union awards £1 million task

- The National Farmers Union ( NFU) has appointed design and marketing consultancy, Basten...- The National Farmers Union ( NFU) has appointed design and marketing consultancy, Basten Greenhill Andrews to handle their 1 million advertising account, following a three way pitch. A national campaign breaks in October, which aims to reinforce awareness of the NFU s red tractor logo as a ...

and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a

football players at that level turn heads. I think rugby union has got a heritage and a very strong ...

Rugby Football Union business secured by H&K

Hill and Knowlton has been hired by the Rugby Football Union to work on next year s Six Nations...Hill and Knowlton has been hired by the Rugby Football Union to work on next year s Six Nations tournament. The agency has also been hired to handle corporate PR for the governing body of English rugby. Alun James, who joined H s sports marketing division. James said: It consolidates work we have ...

Hollywood stars back actors’ union on the streets

to the ongoing six-month US union dispute over royalties paid to actors who appear in ads....LONDON (Brand Republic) – Hollywood stars including Tom Hanks took to the New York streets this week to add muscle to the ongoing six-month US union dispute over royalties paid to actors who appear ... of Television and Radio Artists over royalties. Union and ad industry representatives met with government ...

Union unveils pounds £10m 'IF' ad campaign

LONDON - The Halifax is launching a pounds £10m campaign through the Union to promote IF', its new...The Halifax is launching a pounds £10m campaign through the Union to promote ’IF’, its new phone and internet bank. The campaign will highlight Intelligent Finance’s competitive rates and attempt to gain ... , the creative director at the Union, said: ’Financial services is a tricky creative area, but we feel the work ...

Norwich Life gives media work to MBS

CGNU, the UK s largest insurance group following the merger of Norwich Union and CGU, has...CGNU, the UK s largest insurance group following the merger of Norwich Union and CGU, has consolidated its pounds 20m media business for Norwich Union Life into MBS Media. MBS, the incumbent on the pounds 11m Norwich Union account, picked up the merged Norwich Union Life business after a two ...

Border Lines: Mmd wins Commercial Union brief

PRAGUE - Mmd Prague has won a one-year PR account with Commercial Union in the Czech Republic...PRAGUE - Mmd Prague has won a one-year PR account with Commercial Union in the Czech Republic after a competitive pitch. Jan Simunek, director of Mmd s business and finance practice, leads the account, reporting to CU s head of PR, Gustav Bubnik. Mmd takes over from an in-house operation ...

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