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ADWATCH: The weekly analysis of advertisement recall

= (-) Halifax Intelligent The Union/CIA UK 44 Finance 17 (-) Comfort ...

CAREERS: Job interview

Name: Mark Collins Job: Marketing director Company: CNN Interactive, Europe Age: 31 How did you get into marketing? A few things I did as Student Union entertainment officer at University College Dublin, and decent academic results, attracted Procter s graduate recruiters ...

MEDIA: Regionals raise their ad appeal - Local papers are building their stock with advertisers, says Andy Fry

(Norwich) 76,579 7 Yorkshire Post (Leeds) 76,424 8 Daily ...

AGENCY 2001: Top 20 design agencies - Designers go for a brand overhaul. Rather than getting left behind, design agencies have reinvented themselves as all-round branding gurus, Pamela Buxton discovers

for clients such as Npower and Norwich Union, which has led to a doubling in the group's corporate design ... 16 The Brand Union 11,100,000 11,000,000 1 80 17 Burrows ...

AGENCY 2001: Top 20 market research agencies - Researchers face up to tough times. The internet and access panels may hold the answer to the difficulty market researchers have in reaching consumers

, and then roll out a code of conduct across the rest of the European Union. And, as O'Brien admits ...

Energizer signs deal to sponsor indoor athletics

. It includes the flagship event in the UK indoor athletics calendar - the Norwich Union Indoor Grand Prix ...

Briefs

involving Faulds and The Union. Britannic will start a brand-building programme next month. Media buying...Britannic Asset Management has appointed The Bridge to handle its pounds 1m account after a pitch involving Faulds and The Union. Britannic will start a brand-building programme next month. Media buying will be through Feather Brooksbank. ...

MARKETING MIX: RFU to tackle troubling times

Can things get any worse for the image of English rugby union? These are certainly 'trying' times. Allegations about some of the game's top stars being involved in ticket touting will do little to aid RFU chief executive Francis Baron's beauty sleep, coming as they did on the back of last week's strike ...

ANALYSIS: Will kids be cut off from ads? - Marketers are defending their industry against attacks on TV ads aimed at children

to children at the European Union s Council of Ministers. She did not call specifically for a ban, but since ...

DIRECT: CGNU investment web site task goes to MRM

CGNU, the financial services giant formed from the merger of Norwich Union and CGU, has appointed...CGNU, the financial services giant formed from the merger of Norwich Union and CGU, has appointed ... . The launch, to take place in the first quarter of next year, will see the establishment of a Norwich Union ... . The site s development is being overseen by former Norwich Union director of brand management Thomas Cowper ...

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