AXA reviews £12m DM account for Direct arm
29 Nov 2001 | by MARK KLEINMAN
, marketing manager for AXA Direct, who joined the company from Norwich Union earlier this year. AXA ...
It is making the job cuts as part of a 1bn cost-reduction drive, in an attempt to return Consignia to profitability. Union leaders are already threatening to fight the cuts by striking ... for an earlier series of redundancies, which saw staff numbers reduced by about 10,000. Unions have ...
, marketing manager for AXA Direct, who joined the company from Norwich Union earlier this year. AXA ...
' unions. Consignia chairman Neville Bain said: "Turnover in our core mails and parcels markets ...
The Direct Marketing Association (DMA) has expressed disappointment with a European Union (EU) decision that paves the way for an opt-in system for SMS marketing. In a statement, the DMA said the EU vote for an opt-in approach was 'unnecessary' because existing data protection legislation already ...
The Federation of European Direct Marketing (FEDMA) has welcomed the decision of a European Parliament committee to allow European Union member states the choice on whether to implement opt-in or opt-out-based legislation concerning unsolicited email. FEDMA had been lobbying the European Parliament's Committee ...
Halifax account, which it won last year. DLKW will pitch against The Union, which handles ...
of The Union, which handles above-the-line for IF. OnlyU had held the account since IF's launch in 1999 ... Planning Group and CIA Scotland, the incumbent. The Union's hold on the above-the-line ad business ...
The Federation of European Direct Marketing (Fedma) and the Incorporated Society of British Advertisers (ISBA) have expressed concern over European Union proposals on distance selling. These require that distance selling of consumer financial services should comply with the laws of the country they are being ...
The agency won the business after a three-way pitch that included the incumbent OnlyU, the DM agency arm of The Union, which handles above-the-line for IF. OnlyU had held the account since IF ... , the incumbent. The Union's hold on the above-the-line business is unaffected by the review. Its creative ...
with offers of Famous Grouse merchandise and tickets to Scotland's rugby union matches, leveraging the brand ...
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