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20 Dec 2001
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UK Athletics in hunt for a 'grass-roots' backer
20 Dec 2001 | by MARK KLEINMAN
steps up its commercial activity on the back of a recent 20m deal with Norwich Union. This deal ...
MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed
07 Dec 2001 | by DOMINIC MILLS, dominic.mills@haynet.com
again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit ...
Carling's defection to music seems to be perfectly timed
07 Dec 2001
Whether you look at TV audiences or the growing belief that the game is about to split itself asunder again, football's gravy train looks, in Robert Maxwell's description of the print unions, to have hit the buffers. So, Barclaycard's decision to hand over millions to take over from Carling looks less ...
UK Athletics reappoints Fast Track
06 Dec 2001
UK Athletics has reappointed Fast Track to handle its marketing, event and sponsorship rights for a further five years. Fast Track, which won the contract after a competitive bidding process, has been responsible for introducing brands such as Reebok and Norwich Union to the sport in recent ...
Man United hires Iris in global youth initiative
06 Dec 2001 | by MARK KLEINMAN
transfer business Western Union. It also has a marketing agreement with the New York Yankees baseball ...
DLKW's TV debut for Unison tells Blair to keep health public
23 Nov 2001 | by JEREMY WHITE
Tony Blair comes under attack in the first TV work for Unison, the UK's largest union, by Delaney Lund Knox Warren & Partners. The new spot attacks the Government's recent activities of looking into bringing in private investment to raise standards of public services. Unison ...
Rugby Football Union relaunches magazine
22 Nov 2001
The Rugby Football Union is to relaunch its official quarterly magazine, England Rugby, with a print run of 60,000 and a cover price of 3.95. Sports magazine publisher TRMG has won the three-year contract to produce the title. ...
Rugby union body selects LoweBrand for image task
15 Nov 2001 | by MARK KLEINMAN
The Rugby Football Union (RFU) has hired LoweBrand, the branding arm of the Lowe Lintas network, to develop a brand marketing and communications strategy. The appointment marks the first time ... at building the appeal of rugby union and growing the base of players and spectators. LoweBrand ...
TWR Arrows man leaves after one year as director
15 Nov 2001
Formula One team TWR Arrows has parted company with commercial director Hugh Morgan after 15 months. It is not known whether Morgan, who joined from rugby union club Harlequins in September last year, has a job to go to. He was unavailable for comment as Marketing went to press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
