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CAMPAIGNS: Players help boost image of rugby in UK - Media Relations

Client: Rugby Football Union PR Team: Lexis PR Campaign: The England Rugby Team Timescale...England's recent victory in the Rugby World Cup made sure that almost everyone in the UK knew who was who in the country's first 15. But work on powering the sport's rise to prominence began more than a year ago, when the Rugby Football Union (RFU) and Lexis PR's sports division set out to capitalise ...

2003: The year in review

a massive PR campaign by, among others, the Association of British Insurers and union Amicus ... minute of extra time, was declared a national hero, and the Rugby Football Union planned to bolster ...

Uni chiefs plan top-up fees lobbying assault

is expected to vote on the bill. Meanwhile, a spokesman for the National Union of Students, which ... , the university and college lecturers’ union that is working alongside the NUS, said its lobbying of MPs would ...

Diageo takes on Splendid to lead Smirnoff relaunch

project, won a pitch against Cow Communications, Union PR and C Coms pr to secure the remit. The agency ...

Remington pushes patriotic bikini trims in rugby tie-in

LONDON - Brands as diverse as Remington Trim & Shape to the National Union of Teachers have joined...rugby tie-in came from the National Union of Teachers, which carried a full-page ad in this morning ... the union and vote in favour of a boycott. Other advertisers were earlier off the mark ...

Analysis: In the shadow of the beautiful game

will benefit from England's success. The Rugby Football Union (RFU) is projecting a 20 per cent staggered ...

WS plans campaign for European elections

, the lowest average turnout of the European Union’s 15 member states. Story said the campaign would attempt ...

Amicus to recruit for campaign job after chief's exit

Manufacturing union Amicus is on the hunt for a campaigns manager following the departure of John...with the trade unions he used to represent. He will be in charge of taking forward the firm’s industrial ... , they will be small,’ promised Park. ‘I’m actively encouraging trade union representatives to get involved ...

Former ASLEF media boss takes on T&G comms role

The Transport and General Workers Union (T&G) has appointed former ASLEF media and communications...refused to comment on his appointment beyond confirming that he was now in charge of the union’s ten-strong communications team. He reports to T&G general secretary Tony Woodley, who was elected leader of the union ... of the ‘awkward squad’ of recently elected left-wing union leaders who favour more confrontational tactics when ...

EDITORIAL: Public image is T&G's big challenge

Received wisdom says ten per cent of the reputation of trade unions is to do with how effectively...In reality, of course, there is plenty that unions can do short of the ultimate sanction - withdrawing their members' labour - that can change public perception of them. One only has to look at Amicus ... -figures such as the RMT and the Fire Brigades Union leaders, that must be the focus of Murray's work. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.