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THE BOOK OF LISTS: The 10 Best SMS campaigns

on a driving game on a microsite designed by Grand Union. 4. Procter Gamble Aerodeon created ...

THE A LIST: Part 9 of 13

, founded Agency Insight. Proudest achievements: Hovis, Norwich Union, Halifax, Tango, Vodafone, Bell ... director, The Union. +44 (0)131 625 6000. Salary: Undisclosed. Career highlights: 1982-1984, Barrister ... -present, set up The Union, building it in six years to a top-three Scottish agency; 2000, started direct ...

THE A LIST: Part 8 of 11

; 1994, founded Agency Insight. Proudest achievements: Hovis, Norwich Union, Halifax, Tango, Vodafone ... leads, others follow. MURPHY, JAMES BENEDICT Born: Norwich, 20 March 1967. Family: Undisclosed ... , Norwich (one O Level). Current job: Departing creative director and deputy chairman, Banks Hoggins O ...

THE A LIST: Adland's favourite Club

's Paul Bainsfair, who lists Wentworth, Rushmore Golf Club, Soho House, The Union, Mark's, Harry's Bar ... 13 9= Thirty Club 13 Also-rans: Harry's Bar (12), The Union (12), MCC ...

THE A LIST: Part 7 of 11

. Current job: Managing director, The Union. +44 (0)131 625 6000. Salary: Undisclosed. Career highlights ... £35 million in three years; 1996-present, set up The Union, building it in six years to a top-three Scottish agency; 2000, started direct marketing company, Only U; 2001, set up Union Leeds. Proudest ...

THE A LIST: Part 5 of 11

of Advertising committee); APG; Marketing Society. Clubs: The Union; the Catholic Church. Hates: Nothing. Loves: Jimmy Stewart; total football; The Flaming Lips; chips at The Union; Sydney Harbour. Admires ... sport that extends to Arsenal FC, Manchester United FC and his local rugby union team, The Henley ...

THE A LIST: Part 6 of 13

of Advertising committee); APG; Marketing Society. Clubs: The Union; the Catholic Church. Hates: Nothing. Loves: Jimmy Stewart; total football; The Flaming Lips; chips at The Union; Sydney Harbour. Admires ... rugby union team, The Henley Hawks. He is passionate about the need for better audience research ...

THE A LIST: Part 4 of 11

: Member, The Marketing Society; mentor, Princes Trust; fellow, IPA. Clubs: The Third Space; The Union ... and awards: None. Professional organisations: None. Clubs: Two Brydges Place; The Union Club. Hates ...

THE A LIST: Part 11 of 11

: Beetroot; crap wine. Loves: Parsnips; Condrieu. Admires: Jean Moulin. Favourite ad: 'Chick', Union ... : Lou, my wife; Medicine Sans Frontiers. Favourite ad: '1984', Apple; 'tag', Nike; 'chick', Union ...

THE A LIST: Part 1 of 13

; Rushmore Golf Club; Soho House; The Union; Mark's; Harry's Bar; Holmes Place. Hates: The M25. Loves ... . Family: Father a trade union shop steward; lived with partner for 25 years, no children (just boats ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.