to remove filtersWORLD: MEDIA ANALYSIS - Media in Japan gets ready to grow up and be accountable
26 Sep 2003 | by Richard Lord
. "Media buying in Japan is a commodity, and it has been dominated by Dentsu," he says. "The recent union ...
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Analysis: Alcopops battle shows signs of a new maturity
17 Oct 2003 | by Ian Hall
promotional tour of student unions. Similar events are no doubt planned for redSQUARE. O'Grady says: 'PR works ...
PROFILE: Big on customers - Mark Brickhill, Marketing director, fabric care, Western Europe, Procter & Gamble
25 Sep 2003
Union general secretary, his CV clearly caught the eyes of P G's personnel department. Especially as he ...
THE AD OF THE FILM: When ads borrow from art, the only stipulation is that the result works as commercial speech. Matthew Cowen reports
22 Aug 2003 | by Matthew Cowen
on a crown and "Tony Blair" in Union Jack underpants. The link to the Schweppes brand may have seemed ...
ANALYSIS: Horlicks wakes up to science
21 Aug 2003 | by Daniel Rogers
across Europe, will have to be agreed by European Union member governments. But it is clear ...
Wilson blocked tobacco ad ban over economy fears
25 Jul 2003 | by Anna Clarke,
economy. The Wilson government was best remembered for its deteriorating relations with the unions ...
Reckitt Benckiser set to buy 'roger more' condom firm
15 Jul 2003 | by Staff,
Football Union marketer Paul Rudge to oversee marketing for its Durex brand, which has hit a storm ...
Durex awards top marketing job to Rugby Union man
15 May 2003 | by Tania Mason
SSL International has lured Rugby Football Union marketer Paul Rudge to oversee marketing for its
Government stubs out tobacco advertising
14 Feb 2003
to scrutiny by the European Union (under the Technical Standards Directive), which will cause a delay of up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
