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THE BOOK OF LISTS: The 10 Best SMS campaigns

on a driving game on a microsite designed by Grand Union. 4. Procter Gamble Aerodeon created ...

CDD beats two to £8m IF business

The business, which was held by the Scottish agency The Union, was awarded to CDD this week following a three-way pitch against Grey London and Delaney Lund Knox Warren Partners. The account is a ... will come as a blow to The Union, which had handled the business before the merger of Halifax and the Bank ...

O2 plans to sidestep rugby logo ban

Union team in an effort to overcome a logo blackout at this month's World Cup in Australia.

LORD JIM: James Garrett is one of the great names in British commercials. Now "Gentleman Jim" is retiring after 40 years. Caroline Marshall reports

became active in the film trade union as shop steward, a member of its general council and finally one ... was offered the job because I wasn't a union member and that made me feel bloody-minded. So once I joined, I ... budget was only 300. The union closed shop exercised such a stranglehold on the business that Garretts ...

NEC Harlequins' sponsorship hits record ninth year

, as NEC extends its relationship with Rugby Union club Harlequins into its ninth year....NEC has been the corporate sponsor of NEC Harlequins since 1996, the year Rugby Union clubs turned professional. As the first company to offer sponsorship, NEC has set a precedent for the other clubs in the Zurich Premier League. Careful negotiation and a package that greatly benefits both parties has seen ...

MEDIA: STRATEGY OF THE WEEK - ORANGE. Orange is planning a mass hijacking of outdoor for the summer. Glen Mutel reports

on the client/agency partnership to see how it fares. The first fruit of this union - the Muck About campaign ...

CHANGING THE GUARDIANS: Breaking up is hard to do - especially if the relationship has been long-standing and successful

workforce, support him in his battles with the unions and convince ministers to write off the embattled ...

T-MOBILE VS O2: The first year report

deals include Arsenal and the England Rugby Union team. Will Harris, O2's vice-president of global ...

MOBILE MARKETING: Stopping careless texting to children

to existing customers. This mirrors a provision contained in a European Union ruling due to come into force ...

UK mobile brands team up to fight phone theft

by The Grand Union and Clemmow Hornby Inge. The campaign revolves around an image of a mobile in a wheel ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.