Pret ups stakes in high-street battle
02 Sep 2005 | by Alex Black
Challenges from rival chains such as London-based EAT - whose MD Niall MacArthur has pledged to expand store numbers from 41 to 100 over the next three years - have prompted Pret to take on Norwich-based agency Foxmurphy. The agency will run an integrated marketing and PR drive. After 'difficult' store ...



