with the Rugby Football Union to become the official sports drink of the England team....Powerade, which is already the official sports drink of the Wales, Ireland, Australia and New Zealand rugby union teams, replaces GlaxoSmithKline's Lucozade Sport, which has been an RFU partner for more than 10 years. The sports drink will benefit from hoardings at matches as well as access ...
LONDON - Diageo's Australian rum brand Bundaberg is to sponsor the Australian Rugby Union in a deal...big statement by one of Australia's icon brands in the future of the Wallabies and rugby union ...
A drinks client always used to ask 'What's the value exchange here?' when we presented creative for his relationship marketing. He meant that if you expect a consumer to provide personal data, you had better give something in return - not an easy task when your budget runs to pennies rather than pounds.
Photographer: Robin Broadbent Title: Jockey Agency: The Union Advertising Client: Scottish Courage Creative ...
the support of 150 campaign groups including four big trade unions. In a briefing note to MPs, Creagh said ...
appeal is broader than "hilltop". As well as being about the union of nations, it's also all about a ...
The campaign is designed to raise consumer awareness of English brands, and to persuade retailers to give more shelf space to domestic produce. Breaking on 26 September, the campaign will run for four weeks. Its timing coincides with the start of the English apple harvest. The Union Jack logo ...
The National Farmers Union Scotland has been protesting outside Tesco, Asda and Co-op stores in the past few days after an investigation by Quality Meat Scotland found traces of cheap Brazilian beef ... of National Farmers Union Scotland, added: 'It undermines our beef industry.' ...
Red Bull, a distribution deal has been made with Student Union purchaser NUSSL in the run ...
League and the Heineken Cup rugby union competition. In March, Heineken UK recruited Iain Newell from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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