to communicate Aviva's name change from Norwich Union.
advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union...the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June 2009. Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started ...
. The broadcast unions have threatened to strike over the proposed job losses. In another attempt to combat ...
showed Patsy Kensit and Liam Gallagher in a Union Jack-bedecked bed, nominated by Look editor Ali Hall ...
. The spot follows a previous viral, starring the same footballer and the English Rugby Union player Josh ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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