to remove filtersDigital & Direct: 02 boosts link to rugby team
25 Nov 2008
O2 is bolstering its association with the England rugby union team with an integrated campaign
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Do you think it is inappropriate to have a Christmas party this year?
10 Dec 2008
will be gathering, as is our wont at Soho's most convivial establishment (The Union, if you're interested) for a ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...
Aviva hires British Gas' Jan Gooding for senior marketing role
13 Nov 2008 | by Alex Brownsell
2009 rebrand of Norwich Union.
Media brief: Sky sports wins five-year deal
11 Nov 2008
Sky Sports has won a five-year deal to broadcast rugby union games from 2010. Under the agreement
Etihad Airways hands digital brief to LBi
04 Nov 2008 | by Staff
Sports sponsorship forms a major part of Etihad's international marketing strategy. The airline has several high-profile deals; these include the Ferrari F1 team, Chelsea FC and the Harlequins rugby union side. This month Etihad expanded its strategy to Australia, in a deal to rename the Telstra Dome ...
Branding: Brand in the news - Tanqueray
04 Nov 2008 | by Glenn Tutssel, Executive creative director, The Brand Union
Well aware of the wide and varied landscape for gin brands, Diageo has tasked Wieden & Kennedy with establishing a single global brand for Tanqueray.
Sky Sports secures five-year deal with RFU
03 Nov 2008 | by Alison Donnelly
LONDON - Sky Sports has won a new five-year deal with the Rugby Football Union to continue showing
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
. The quiz will tour union bars to test the music knowledge of students. Prizes include BlackBerry handsets ...
Media brief: Cobra Beer ties up with Dave for promotion
28 Oct 2008
will be rolled out to 400 UK student unions, giving students who buy two Cobra beers a free Dave-branded USB
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
