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The Week: City News - Aer Lingus rejects new bid

The move comes two years after a previous bid was rejected by the European Union on competition grounds. The budget airline, which already owns 29.8 per cent of Aer Lingus, said that it would continue to operate separate brands but that the merged company could better compete with rivals such as British ...

The Work: New Campaigns - The World

RUSSIAN UNION OF AUTOMOBILE INSURERS - ROAD SAFETY - RUSSIA CREDITS Project: Road safety campaign Clients: Russian Union of Automobile Insurers, Russian Interior Ministry (Road Safety Department) Brief: Scare motorists into driving more carefully Creative agency: YesTasteWinNow Writer: Dmitry ...

Network Rail eyes agency for rebrand

that they include Strategic Fusion, Loewy, Communique 360, The Brand Union and The Partners in partnership with JWT ...

Etihad Airways hands digital brief to LBi

Sports sponsorship forms a major part of Etihad's international marketing strategy. The airline has several high-profile deals; these include the Ferrari F1 team, Chelsea FC and the Harlequins rugby union side. This month Etihad expanded its strategy to Australia, in a deal to rename the Telstra Dome ...

The week in marketing: 16 September 2008

to student union bars across the UK. The deal follows reports that the National Union of Students and InBev ...

Middle East investors use sport to build brands

Prix) Football (QPR) Etihad Rugby (Harlequins Rugby Union) Formula One (Ferrari, Abu ...

O2 and Hilton seal rugby sponsorship deals

LONDON - O2 has extended its tie with the Rugby Football Union (RFU) as the lead sponsor

The Work: New Campaigns - UK

, Defra Brief: Highlight the hazards of personal food imports from outside the European Union Creative ...

British Airways and Iberia in merger talks

parties are confident of securing regulatory approval. The European Union has already granted British ...

The Work: Private view

"addy" endlines. The brand clearly has nothing fresh to say. The category benchmark is Commercial Union ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.