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EU introduces new audiovisual industry regulations

21 Dec 2009 | by Tristan O'Carroll

Over much of the past decade, the EU has been overhauling its regulations for the continent's audiovisual industry, the TV Without Frontiers Directive, which was adopted in 1989 and amended in 1997. The new set of rules, which has now been enshrined in UK law, is called the European Union Audio Visual ...

bmi ad targets strike-threatened British Airways

15 Dec 2009 | by Alex Brownsell

-fareast-language:#0400; mso-bidi-language:#0400;} Trade union Unite announced that BA cabin crew will go ...

Top five green initiatives in marketing in 2009

15 Dec 2009 | by Nicola Clark

French utilities company EDF Energy used a green Union Jack in a marketing campaign, it sparked a ...

BA can come out of strike crisis as the 'good guys', PR experts claim

15 Dec 2009 | by Matt Cartmell

to resolve the situation - that's the unions. It needs to stay close to them it would be unwise to get ...

And in the real world... BA, Google, Simple and more

15 Dec 2009 | by Kate Nettleton

,000 members of the Unite union voted, with 92.5 per cent coming out in favour of a strike that will run for 12 ...

Archant moves to grow regional mobile advertising market

10 Dec 2009 | by Staff

the Norwich Evening News, in a move it hopes will help to create a market for regional mobile advertising....Along with Norwich Evening News , the other sites to get the mobile treatment are the Ilford Recorder and The Pink 'Un , a fanzine for Norwich City FC. The sites went live in November, with sponsorship from Suffolk brewer Adnams across the whole of The Pink 'Un site. YOC has created the sites ...

EDF Energy hunts for agency to handle £500,000 consumer and sports accounts

09 Dec 2009 | by Arun Sudhaman

featured a green union flag, as an example of 'greenwashing', given EDF's heavy involvement in the global coal industry. They also pointed to the irony of a French company using the union flag. The campaign ...

Government fires starting gun on review of sport on TV

08 Dec 2009 | by Tristan O'Carroll

Wimbledon Tennis Championship The Open Golf Championship Home Ashes Test series Rugby Union World Cup ...

Surprisingly few teenagers addicted to social networks, new research shows

08 Dec 2009 | by Jennifer Whitehead

A report published by Forrester looking at the media habits of 12- to 17-year-olds in the European Union found that teenagers said they spent an average of 10.3 hours a week watching television, compared with 9.1 hours surfing the internet for personal reasons. Both activities, however, trailed behind ...

The week in marketing

08 Dec 2009

-up Samsung and Vodafone have been unveiled as principal sponsors of The Big Game II, between rugby union ...

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