The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
The campaign features photography by Rankin and shows a pregnant African with the line: "The future of Africa is carried in the bellies of its mothers" encircling her stomach. The campaign is tied to the Uganda-hosted 15th African Union Summit in which leaders will discuss how to achieve ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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