to remove filtersUnilever gets the go-ahead from EU to buy Sara Lee brands
17 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Unilever has been given approval from the European Union to buy the personal care and European
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Unilever names marketing head for laundry in UK and Ireland
19 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
. The appointment comes as Unilever got the go-ahead this week from the European Union to buy the personal care ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Maximuscle unveils first TV ad for core range starring Ugo Monye
28 May 2010 | by Joe Thomas
and Wales Cricket Board, the Welsh Rugby Union, Fulham Football Club, London Wasps and Harlequins Rugby Union. ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
Brown, UK chairman of branding agency The Brand Union. 'Who would have thought that any self ...
Brands divided over fairtrade certification
23 Feb 2010 | by John Reynolds
. Steve Macatonia, a director at Union Coffee Roasters, favours Fairtrade certification and contended ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
