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Battle of the brands

03 Nov 2010 | by Rachel Barnes

changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...

HSBC plans longer opening hours but unions object

11 Aug 2010 | by Jennifer Whitehead

of objections over the way the move is being implemented. Unite, the union that represents clerical bank staff ...

Cubitt called in for MW Brands sale to Thai Union Frozen Products

30 Jul 2010 | by Alec Mattinson

Trilantic Capital Partners comprises the former private equity interests of Lehman, the defunct investment bank, and has 3.8bn in assets under management. MW Brands is to be sold to Thai Union Frozen Products in a 680m deal, making the Thai firm one of the globe s largest seafood firms. Trilantic ...

Paper Round (21 July) - Which brands are advertising in the national press?

21 Jul 2010 | by Sarah Johnson

a summer wine offer across today's press. Western Union takes an ad in the Daily Mail, pushing ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Helen Edwards on Branding: Rebranding made easy

16 Jun 2010 | by Helen Edwards

, such as international alignment, and is now so common it almost goes unnoticed. Abbey has become Santander. Norwich Union is Aviva. No one tucks into a Marathon any more, but that doesn't stop them enjoying exactly ...

MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas

10 Jun 2010 | by Daniel Farey-Jones

Speaking to an audience of media buyers and sellers at the Media 360 conference in Manchester, Mackenzie outlined the success of the global rebrand she oversaw from the latter part of 2008 and through last year. The company changed its name from Norwich Union to Aviva in the UK, as part of a rebrand ...

MasterCard takes priceless message to theme parks

27 May 2010 | by Alex Brownsell

sponsor of the international rugby union match between England and the Barbarians, which takes place ...

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