to remove filtersBattle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
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Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
The Marketing Society Forum: Do copycat brands reflect a lack of creativity in marketing?
25 Aug 2010 | by Staff
YES - Dave Brown, UK chairman, The Brand Union There is a limit to functional differentiation in packaging for many brands. If you take dairy products, as an example, they tend to have similar colour labels and follow the same category rules. On the flip side of this, many trade brands enjoy a richer ...
Paper Round (21 July) - Which brands are advertising in the national press?
21 Jul 2010 | by Sarah Johnson
a summer wine offer across today's press. Western Union takes an ad in the Daily Mail, pushing ...
Helen Edwards on Branding: The generational divide
07 Jul 2010 | by Helen Edwards
% of average lifespan remaining. Seems reasonable, doesn't it? However, unions, charities and many ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
ASA bans 'anti-German' radio ad
20 Jan 2010 | by Arif Durrani
Union Flag towel which skipped off the water like a bouncing bomb to reserve a pool-side sunbed before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
