to remove filtersBattle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
Search results for Norwich Union
Search filters:
Add Search Filters:
By Date
By Publication
- brandrepublic.com (2)
- campaignlive.co.uk (1)
- marketingmagazine.co.uk (7)
- mediaweek.co.uk (1)
By Channel
- Ad campaign (1)
- Agency (1)
- Digital marketing (1)
- Direct Marketing (2)
- Marketing (10)
- More...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
Profile: Shifting up a gear
20 Oct 2010
ads all over the UK, which included a very visible Union Flag icon to remind patriotic consumers ...
Jaguar ditches Aussie ambassador over gay Twitter slur
07 Sep 2010 | by Staff
The 22-year old triple Olympic gold medal-winner tweeted: "Suck on that faggots" after Australia's 41-39 win over South Africa in Saturday's rugby union test. She was heavily criticised by sports stars, including Australian rugby great Ian Roberts, among others following her homophobic comment ...
Paper Round (21 July) - Which brands are advertising in the national press?
21 Jul 2010 | by Sarah Johnson
a summer wine offer across today's press. Western Union takes an ad in the Daily Mail, pushing ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
The AA plots marketing response to strike
08 Apr 2010 | by Alex Brownsell
The AA is drawing up plans to counter the threat of the strike by its patrol staff which has been prompted by a dispute over pension payments. The Independent Democratic Union (IDU) said its members had ... in its 105-year history. An AA spokesman accused the union of "jumping the gun" by balloting for strike ...
Additional Information
Campaign Jobs
- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
- Trade Marketing Manager Michael Page International , Shanghai
- Business Development Director - China Region Michael Page International , Shanghai
- Customer Service Manager Michael Page International , Shenzhen
- Territory Sales Director, Supply Chain Solution Michael Page International , Guangzhou
Highest rated
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
