to remove filtersBattle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
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Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
RFU signs deal with clothes brand Eden Park
20 Oct 2010 | by John Reynolds
The Rugby Football Union (RFU) has signed a commercial deal with Eden Park, the clothes brand founded by five international rugby players in 1987. Eden Park will provide an exclusive tailored collection of bespoke formalwear for the team. The six-year deal will cover the next two rugby World Cups ...
Jaguar ditches Aussie ambassador over gay Twitter slur
07 Sep 2010 | by Staff
The 22-year old triple Olympic gold medal-winner tweeted: "Suck on that faggots" after Australia's 41-39 win over South Africa in Saturday's rugby union test. She was heavily criticised by sports stars, including Australian rugby great Ian Roberts, among others following her homophobic comment ...
Profile: Fanning the Olympic flame
18 Aug 2010 | by Mark Banham
-wise with the England cricket team, rugby union's British and Irish Lions side and Premiership football clubs Liverpool ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
