17 Dec 2010
| by David Woods
The International Telecommunication Union celebrates its 40th birthday next October. In previous years, the global event has attracted more than 20,000 visitors, but aims to become 'the Davos of the telecommunications industry'.
Next year, in a change of strategy, conference organisers are targeting a smaller ...
14 Dec 2010
| by David Woods
The International Telecommunication Union celebrates its 40th birthday next October. In previous years, the global event has attracted more than 20,000 visitors, but aims to bec ome the Davos of the telecommunications industry .
Next year, in a change of strategy, conference organisers are targeting a smaller ...
21 Oct 2010
| by Staff
for its engineering excellence.
AVIVA
With its rebrand from Norwich Union firmly behind it, Aviva ...
13 Oct 2010
The campaign aims to promote the benefits of the union to existing customers.
The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
11 Aug 2010
| by Mark Banham
, tennis player Andy Murray and rugby union star Jonny Wilkinson.
The campaign was created by 180 ...
30 Jun 2010
| by John Reynolds
The disclosure came from the company s co-founder and chief executive, Dennis Crowley, in a company blog. The fresh round of funding comes partly from existing venture capital backers, Union Square Ventures and O Reilly AlphaTech Ventures.
Funds are also being provided by Andreessen ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
16 Jun 2010
| by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
26 May 2010
| by Nicola Clark
instant-win games.
10. Amanda Mackenzie, Aviva
Mackenzie's epic campaign to rebrand Norwich Union ...
with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...
11 May 2010
| by Alex Brownsell
At the beginning of March, The European Union ruled the merger between Orange and T-Mobile could go ahead to create ...