to remove filtersBattle of the brands
03 Nov 2010 | by Rachel Barnes
changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...
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Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...
Everything Everywhere trial Orange-T-Mobile co-branded stores
14 Oct 2010 | by Ben Bold
-T-Mobile union to consumers. The campaign is a joint-effort from ad agencies Fallon and Saatchi Saatchi ...
Everything Everywhere 'Orange and T-Mobile' by Fallon and Saatchi & Saatchi
13 Oct 2010
The campaign aims to promote the benefits of the union to existing customers. The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile s signal too. Signalfest!" and "Who said pink and orange don t go together?" in reference to the brands ...
Everything Everywhere launches print and outdoor campaign
11 Oct 2010 | by Arif Durrani
£4m print and poster advertising campaign today to promote the benefits of the union for existing
Sky challenges Skype over logo
10 Aug 2010 | by Jennifer Whitehead
The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil. The objections emerged in regulatory documents filed by Skype as it prepares for an IPO ... argue that its trademark covers telecoms. In the filing, Skype says the European Union has already found ...
Npower backs Football League tie-up
03 Aug 2010 | by Alex Brownsell
the start of the 2010/11 season, which begins on Friday with a Championship tie between Norwich City ...
Paper Round (21 July) - Which brands are advertising in the national press?
21 Jul 2010 | by Sarah Johnson
a summer wine offer across today's press. Western Union takes an ad in the Daily Mail, pushing ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
