to remove filtersSupermarkets dominate as Katrina hurts Swiss Re
09 Sep 2005 | by Alex Black
inspectors last year. Gate Gourmet stayed bottom after union leader Tony Woodley accused chairman Dave ...
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- PR Week UK (5)
How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
the high street. The Trade Justice Movement, Friends of the Earth and farmers' unions are also on its case ...
Pret ups stakes in high-street battle
02 Sep 2005 | by Alex Black
Challenges from rival chains such as London-based EAT - whose MD Niall MacArthur has pledged to expand store numbers from 41 to 100 over the next three years - have prompted Pret to take on Norwich-based agency Foxmurphy. The agency will run an integrated marketing and PR drive. After 'difficult' store ...
BEHIND THE HEADLINES: Tesco reacts to Euro court's decision on Levi's
23 Nov 2001 | by CHRIS SCOTT
Tesco has kick-started a PR campaign against Levi Strauss after losing its European Court of Justice case over the import of 'grey market' goods from outside the European Union. The verdict on Tuesday saw the ECJ uphold Levis' rights to regulate the supply and pricing of its goods in the EU ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
: NORWICH UNION EMBARKS ON A FIRST AID CRUSADE In October 1996, Norwich Union (NU) looked at ways ... Johnson, group brand manager for Norwich Union says: The partnership was a real success ... of the Norwich Union brand had increased by 25 per cent. St John Ambulance reported an increase in enquiries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
