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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...

Npower hires Axa's Britton to top marketing post

Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...

Aviva targets world record crowd for Quins v Saracens clash

Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...to draw in the same attendance as Twickenham, the home of rugby union and a ground to which fans ... , the Rugby Football Union (RFU), and Saracens were unavailable for comment. Follow John Reynolds ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

Rock has ended its sponsorships deals with Durham County Cricket Club, Newcastle Falcons rugby union ...

Northern Rock sold to Virgin Money

Eagles and rugby union side Newcastle Falcons. Its other sponsorship deal, of cycling event, Northern ...

Aviva gives away Premier League shirt sponsorship

Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its shirt sponsorship to the charity, Railway Children, for this weekend's home clash against Arsenal. It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...

Aviva grateful for comic relief in turbulent times

Can Norwich City's promotion to the Premier League and a tie-up with children's charities do...as Norwich Union - has enjoyed a 300-year association and where it remains a major employer. However, she ... . Not the best of times to ditch such a long-standing and well-known name as Norwich Union, you might think ... to those of Norwich Union within just nine months after the 2009 rebranding operation began. The company ...

Egg brand to be bought by Yorkshire Building Society

Yorkshire, which claims to be the UK's second largest building society, expects to complete the deal in the fourth quarter of this year. At the same time as taking on the Egg brand, mortgage and savings customers, Yorkshire is in the process of a merger with smaller society Norwich Peterborough ...

Travelex pushes online service with UK ad campaign

It comes amid the sale of its Global Business Payments division to Western Union in an estimated 600m deal, as Travelex focuses on the consumer market. The six-figure campaign, by LIDA, launches on 11 July and encourages travellers to order money online at Travelex.co.uk and trial its Cash Passport ...

Aviva seeks UK chief after Price departure

director. While in the role, Price oversaw sponsorship deals with UK Athletics and rugby union ...

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