How adland is turning campaigns into content
01 Mar 2012
or Union Jacks. But there are lots of those things we genuinely like, such as giving away our car ...
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Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
Sportswear manufacturer Canterbury has signed a four-year deal with the Rugby Football Union (RFU...the kits for several international rugby union teams, including New Zealand, Australia, and Ireland ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...
Virgin Media to sponsor 'Britain's Got Talent'
16 Dec 2011 | by Maisie McCabe
the Union Jack flag into its red infinity symbol Virgin logo , in a bid to match what the brand sees as a ...
O2 hires Heineken marketer Given for top sponsorship job
23 Nov 2011 | by Alex Brownsell
backing of the England rugby union team. Prior to joining the brewer, Given held a number of roles ...
Major ISPs to make parents choose on internet controls
11 Oct 2011 | by Matthew Chapman
-commissioned Bailey Review was led by Mothers Union chief executive Reg Bailey, and laid out concerns ...
E.ON replaces head of marketing communications
16 Sep 2011 | by Matthew Chapman
the brand and promotions director role at Norwich Union, where he renegotiated the UK Athletics sponsorship ...
A Social Adventure: why events need social media
14 Sep 2011 | by Nicola Clark
is an easy union. 'With festival activity, there is a natural reason to talk to consumers but it shouldn ...
Google buys Motorola mobile brand for $12.5bn
15 Aug 2011 | by Daniel Farey-Jones
is subject to approval by Motorola shareholders and regulators in the US and the European Union among other ...
Marketing Society Awards for Excellence 2011: Customer relationship marketing
07 Jun 2011
union team became an intrinsic part of Priority. O2 created a new way of watching the sport through 3D ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
