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Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ... ? For reasons that suited its corporate balance sheet at the time, Dow swallowed Union Carbide's assets ...

O2 extends England rugby sponsorship for four years

06 Feb 2012 | by John Reynolds

O2 has signed a new four-year extension to its sponsorship of the Rugby Football Union (RFU), which

Trading places: this week's people moves

03 Feb 2012 | by Sara Kimberley

Grand Union , as its managing director. (Campaign) Zenith Media has promoted its strategy ... of head of marketing at Norwich and Peterborough Building Society. (Marketing) Insurance giant ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...

Specsavers claims victory after two-year battle with Asda

01 Feb 2012 | by Matthew Chapman

logo without words have been referred to the Court of Justice of the European Union for clarification ...

Npower hires Axa's Britton to top marketing post

30 Jan 2012 | by Alex Brownsell

Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...

Rory Sutherland: Why psychology may have the edge over hard science

26 Jan 2012 | by Rory Sutherland

laws, God adopts a behavioural approach too. When instigating what the European Union calls a "working ...

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

25 Jan 2012

long way to go. Follow the debate online Can marketing restore the standing of the England rugby union ...

Jordan promotes Snickers in Twitter prank

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

problems can only be properly solved by true fiscal union!!! #comonguys", and "Large scale quantitative ...

RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

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