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Paper Round (21 July) - Which brands are advertising in the national press?

a summer wine offer across today's press. Western Union takes an ad in the Daily Mail, pushing ...

I've Got A Brand New Combine Harvester

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas

Speaking to an audience of media buyers and sellers at the Media 360 conference in Manchester, Mackenzie outlined the success of the global rebrand she oversaw from the latter part of 2008 and through last year. The company changed its name from Norwich Union to Aviva in the UK, as part of a rebrand ...

ZenithOptimedia wins Aviva's £150m global media business

savings" across 28 countries. The move follows much of the UK business rebranding from Norwich Union ...

Identica handed design work for Start transport initiative

of public transport options when travelling across the European Union is an important factor in improving ...

Aviva calls £150m global pitch

and buying account for Aviva, which covered the now defunct Norwich Union brand as well as RAC, in December 2005. The agency replaced Brand Connection on the Norwich Union account and Vizeum on RAC. Earlier ...

And in the real world.. RBS, Sony, GM, Admiral and more

Royal Bank of Scotland is to cap its final salary pension scheme, a move which has sparked an angry response from trade unions. Source: The Independent Sony entered the electronic book market with a wireless touch screen reader that carries hundreds of novels. Source: Financial Times ...

Is it the right time for Santander to ditch its heritage brands?

customers how they felt about leaving Norwich Union behind, three-quarters did not mind as long ...

And in the real world... Google, Yell, Britvic, Pringles and more

Google has said that it is unlikely that it will buy a newspaper or use its charitable arm to support new businesses, despite having seriously considered both avenues in the past. Source: Financial Times The European Union may be about to inform Alistair Darling that Lloyds Banking Group must shrink ...

And in the real world... General Motors, Virgin Media, Airmiles and more

from unions by announcing that it will award its executives bonuses just months after cutting 2 ... to Julian Chapman, the president of the NASUWT union. Source: The Daily Telegraph Airmiles, the British ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.