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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
: NORWICH UNION EMBARKS ON A FIRST AID CRUSADE In October 1996, Norwich Union (NU) looked at ways ... Johnson, group brand manager for Norwich Union says: The partnership was a real success ... of the Norwich Union brand had increased by 25 per cent. St John Ambulance reported an increase in enquiries ...
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