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House of Fraser targets students through social media

The department store is to promote itself as an online shopping destination for students. It has partnered with the National Union of Students' (NUS) Extra Card, to launch a vouchering app on the House of Fraser Facebook page. The app, created by We Are Social, enables students who "like ...

Jordan promotes Snickers in Twitter prank

problems can only be properly solved by true fiscal union!!! #comonguys", and "Large scale quantitative ...

Technology creates a whole new ball game for sports marketing

Playing2, was announced last weekend by the Welsh Rugby Union (WRU). It will roll out during the 6 ...

Facebook settles with FTC over privacy complaints

EU Safe Harbor Framework that governs data transfer between the US and the European Union. It didn ...

Brands pledge to avoid promoting unhealthy products to kids online

to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.

Anti-poverty campaigners launch George Osborne satire

by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...

A Social Adventure: why events need social media

is an easy union. 'With festival activity, there is a natural reason to talk to consumers but it shouldn ...

From the Ghetto To Google: Social CSR

the European Union began an anti-trust action against the company, after allegations that Google prioritises ...

The Glenlivet targets market leader through digital

Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...

Helen Edwards on Branding: With friends like these ..

away, they want to 'hurt the brand' - and the forum where they first made their union public is a ...

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