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The Glenlivet targets market leader through digital

28 Jun 2011 | by Gemma Charles

Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...

Royal Mail claims more than 14m items sent with DM support service

23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

plans to cut 40,000 jobs . It said that the mail service would be working with unions to make itself ...

Marketers prepare for impact of Bailey childhood report

07 Jun 2011 | by Gemma Charles

out in the report, which was authored by Mothers' Union chief executive Reg Bailey, remain unclear ...

Interflora set for victory in AdWords legal battle with M&S

25 Mar 2011 | by Daniel Farey-Jones

Union has got itself in a tremendous mess on trademark law generally. They know they've got themselves ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

LV= flags mutual status with primetime activity

30 Mar 2010 | by Alex Brownsell

of sponsorship properties, which includes the LV= County Cricket Championship, the Anglo-Welsh rugby union tournament, and rugby union club Harlequins. The change in strategy is intended to move LV= upmarket, away ...

Royal Mail and CWU agreement allows more unaddressed mail

09 Mar 2010 | by Daniel Farey-Jones

LONDON - Royal Mail and the Communication Workers Union have thrashed out an agreement lifting

Aegon adds Billington Cartmell to roster

26 Jan 2010 | by Joe Thomas

, The Brand Union and Ptarmigan Media. As part of its sponsorship, Aegon runs schools tennis and community ...

Winners of the Marketing Design Awards 2009

10 Nov 2009 | by Richard Abbott

will be even better. Roll of honour Alcoholic drinks: The Brand Union for SABMiller Automotive, marine ...

Brand Health Check: Royal Mail

29 Sep 2009 | by Gemma Charles

nationwide. Since 19 June, the Communication Workers Union has arranged local strikes somewhere in the country every other day, leading to more than 30 days of industrial action so far. The union is now ... that makes its mind up and a regulator and unions that allow it to change. ...

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