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INTERNATIONAL: Ogilvy PR in Bulgarian economic reform win

24 Jul 1998 | by RACHEL BAIRD

, NGOs, trade unions and other opinion formers. Jacobsen said she hoped the campaign would gain ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

advertisements and carries out integrated work for Norwich Union and car rental company Avis. Added ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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