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I've Got A Brand New Combine Harvester

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

Editor's comment: Bold brands set creativity free

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

RAC adds WDMP to direct roster

The agency has been added to the RAC s below-the-line roster to handle the brief. Last November, it was appointed to the direct roster of RAC sister firm Norwich Union. The agency has been tasked with developing a strategy to push the RAC s multi-product portfolio to prospective and existing customers. The aim ...

Nielsen reports 10% drop in direct mail volumes

% 89% 15 Reader s Digest 13,992,687 19,168,497 4% 94% 16 Norwich Union Direct 13 ... ,838,361 103% 82% 90 Bose 4,403,862 8,309,434 -13% 38% 91 Norwich Union Personal Finance 4 ...

Vauxhall to step up partnership activity

as the club s official vehicle supplier. The marque, which has been associated with the rugby union side since ...

Hicklin Slade bolsters digital with senior appointment

on the latest new piece of business to be won by Hicklin Slade, the Norwich Peterborough Building Society ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.