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How adland is turning campaigns into content

01 Mar 2012

or Union Jacks. But there are lots of those things we genuinely like, such as giving away our car ...

EHS 4D scoops E.ON's £5m direct business

01 Dec 2011 | by Matt Williams

in August, E.ON has hired the former Norwich Union brand director Daren Carter as its head of marketing ...

O2 seeks agency to handle B2B DM account

17 Feb 2011 | by Sara Kimberley

O2 will appoint an agency to work across all of its communications with business audiences, including maximising the use of sponsorship properties such as The O2 arena in South-East London and its involvement with the England rugby union team. The review follows a change in O2's marketing department ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

E.ON appoints LBi to handle digital account

17 Jun 2010 | by Anne Cassidy

LBi's remit now spans digital creative, user experience, brand communications and mobile work. It will initially redesign E.ON's website. The pitch kicked off last February and was handled by Agency Insight. E.ON previously worked with Grand Union on its digital business. Delaney Lund Knox Warren currently handles E ...

Leith Agency lands Scottish and Southern Energy ad task

27 May 2010 | by Matt Williams

The Edinburgh-based agency won the business after a pitch against three undisclosed London shops. In recent years, Scottish and Southern Energy has worked with a number of Scottish agencies on its advertising campaigns, including The Union and Tangible Communications. It called a pitch in March as part ...

Scottish Energy in search for agency

01 Apr 2010 | by Matt Williams

-based agency Story UK to handle its digital and direct marketing work, and works with The Union ...

E.ON calls digital advertising review

25 Feb 2010 | by Noel Bussey

Agency Insight is handling the pitch and RFIs were sent to agencies on Wednesday morning. The winning agency will handle both online advertising and web design and build briefs. E.ON's digital account is currently handled by Grand Union. Tequila previously looked after the business but was dropped ...

And in the real world... Whitbread, Royal Bank of Scotland, NatWest, Orange, T-Mobile and more

08 Sep 2009 | by Noel Bussey

in the European Union's 27 countries, partly in response to Google's controversial plan to digitise the world ...

EDF Green Energy Day branding faces legal action

10 Jul 2009 | by Colin Marrs

, which is to sue the French giant over its green Union flag branding....Ecotricity, which develops wind farms and provides electricity to more than 40,000 UK homes, has launched a High Court copyright action. It claims that the Green Energy Day green Union flag is too similar to its own branding, which it has been using for two years. A spokeswoman for Ecotricity told ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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