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Is state-funded consumer research all smoke and mirrors?

15 Sep 2011 | by Gemma Charles

rigorous, the use of data can be coloured by opinion. One example was a survey drawn up for Mothers' Union ...

Unilever chief to warn over global crisis in food output

17 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

of market distortions made through European Union subsidies and how they work against the needs ...

Unilever names marketing head for laundry in UK and Ireland

19 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

. The appointment comes as Unilever got the go-ahead this week from the European Union to buy the personal care ...

Unilever gets the go-ahead from EU to buy Sara Lee brands

17 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

Unilever has been given approval from the European Union to buy the personal care and European

Battle of the brands

03 Nov 2010 | by Rachel Barnes

changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

Editor's comment: Bold brands set creativity free

16 Jun 2010 | by Gareth Jones

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Maximuscle unveils first TV ad for core range starring Ugo Monye

28 May 2010 | by Joe Thomas

and Wales Cricket Board, the Welsh Rugby Union, Fulham Football Club, London Wasps and Harlequins Rugby Union. ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union ... with rugby union. All the marketing director's efforts will go into the increasingly tough battleground ...

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