Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...
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WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...to draw in the same attendance as Twickenham, the home of rugby union and a ground to which fans ... , the Rugby Football Union (RFU), and Saracens were unavailable for comment. Follow John Reynolds ...
English rugby's former comms chief Peter Thomas in move to Bloomberg
13 Dec 2011 | by Alec Mattinson
Peter Thomas left his post as corporate comms and public affairs director at the Rugby Football Union in July as crisis enveloped the game. His resignation followed a turbulent time for English rugby, which saw chief executive John Steele sacked amid bitter divisions in the organisation. After ...
UK banks change tactics after collective PR drive fails to boost lending
29 Nov 2011 | by Alec Mattinson
Business Finance roadshow campaign was in Norwich on Tuesday. A Portland source said: We continue ...
Reputation Survey: The European Union - Debt woes leave EU image in the red
24 Nov 2011 | by Kate Magee
The eurozone crisis has delivered a battering to the reputation of the European Union, according to the latest PRWeek/OnePoll survey. A massive 98 per cent of those surveyed said the financial crisis had been damaging to the global reputation of Europe. The research comes as the debt crisis in countries ...
Virgin Money in talks to take over Newcastle United shirt sponsorship
23 Nov 2011 | by John Reynolds
Rock has ended its sponsorships deals with Durham County Cricket Club, Newcastle Falcons rugby union ...
Northern Rock sold to Virgin Money
17 Nov 2011 | by John Reynolds
Eagles and rugby union side Newcastle Falcons. Its other sponsorship deal, of cycling event, Northern ...
Aviva gives away Premier League shirt sponsorship
16 Nov 2011 | by Matthew Chapman
Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its shirt sponsorship to the charity, Railway Children, for this weekend's home clash against Arsenal. It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
