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Helen Edwards: Who takes responsibility for a brand's past mistakes?

. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ... ? For reasons that suited its corporate balance sheet at the time, Dow swallowed Union Carbide's assets ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

The ongoing retainer brief follows a pitch win and encompasses consumer and trade PR for the brand s beers. It will also see the agency offering support for the Old Brewery Restaurant in Greenwich and the Greenwich Union, the micro-brewery restaurant and pub owned by the brand. The agency appointment comes ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...

Debenhams cashes in on Olympics with British-themed homewares for 2012

. Union Jack and royal-themed designs will dominate the new ranges, such as corgie cushions and Big Ben ...

Technology creates a whole new ball game for sports marketing

Playing2, was announced last weekend by the Welsh Rugby Union (WRU). It will roll out during the 6 ...

Should Sainsbury's be trying something new?

, managing director of The Brand Union . 'Will consumers ask, "for less, compared with what ...

Is state-funded consumer research all smoke and mirrors?

rigorous, the use of data can be coloured by opinion. One example was a survey drawn up for Mothers' Union ...

Retailers confused as Apple blocks Samsung from selling tablet

Apple has won a preliminary injunction preventing Samsung from selling the device in European Union countries, in an ongoing dispute between the two technology companies over design similarities with the iPad 2. The regional court of Dusseldorf granted the injunction yesterday (9 August), which Samsung ...

British Airways: building a brand, from the inside out

-loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...

Beer and football: A game of four brands

rugby union a good fit. Unlike these tie-ups, however, the quartet of beer brands is unable ...

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