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The week in marketing: 16 September 2008

to student union bars across the UK. The deal follows reports that the National Union of Students and InBev ...

The week in Marketing: 03/092008

The Communication Workers Union is to become the first trade union to launch a TV pro-gramme. The 250,000-member union will buy a slot on Information TV that it will use to recruit younger members. CWUTV ... Football Union and Premier Rugby for a further four years. Its sponsorship includes the introduction of a ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities

-As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ... -vehicle device that records when and how far they drive. Norwich Union spokesman Erik Nelson said the policy ...

Nintendo faces resurgent software and console rivals

branding agency The Brand Union, believes the change in strategy was a smart move. 'As gaming brands have ...

Power 100 Marketers of 2008: 1-50

the Norwich Union brand name in the UK over the next two years. Under her remit as global group marketing ... clients at cricket matches, rugby union fixtures and in the Npower corporate box, level with the halfway ...

Royal Mail's Batchelor to leave

several unions. A potential domestic partnership deal between Royal Mail and London 2012 also now hangs ...

RAC adds WDMP to direct roster

The agency has been added to the RAC s below-the-line roster to handle the brief. Last November, it was appointed to the direct roster of RAC sister firm Norwich Union. The agency has been tasked with developing a strategy to push the RAC s multi-product portfolio to prospective and existing customers. The aim ...

Top 100 online advertisers

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...Communications 8,223,507 117.05% 5.12% 11 BT 7,219,349 8.42% 7.59% 12 Norwich Union Direct 5 ...

When brands fake their nationality

the car marque a hostage to fortune, says Mike Williams, a senior consultant at The Brand Union ...

P&G widens lead over Unilever among top 100 advertisers

.7 45 Dell 28.33 -28.6 46 John Lewis Partnership 28.22 70.9 47 Norwich Union Direct 28 ...

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