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RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

School Reports 2011: Ogilvy & Mather Advertising

to make Ogilvy more nimble and digitally savvy. Jaimes Leggett joined from Grand Union and has ...

Aviva sells RAC for £1bn to US private equity firm

group Permira which led to 3,400 jobs being axed and accusations of asset-stripping. Unions ...

Marketing Society Marketer of the Year

and ambitious, Mackenzie succeeded where others feared to tread in rebranding familiar insurance group Norwich Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand ...

EU in talks with F1 body over electric car championship

and the European Union's industry commissioner Antonio Tajani about how to raise interest in more energy ...

Andrew Walmsley on Digital: Mobile's game-changer

concentrated in the US. Clients range from Diageo to Yosemite Farm Credit Union, and include brands ...

Helen Edwards on Branding: Snakes and Ladders

that the only way is up. With the Iberia deal closing soon, and the unions at bay, if unbowed, the brand could ...

Battle of the brands

changed its name from Norwich Union, says marketing director Amanda Mackenzie. Its latest campaign ...

The best brands of 2010: choose your winner

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ...

Profile: Shifting up a gear

ads all over the UK, which included a very visible Union Flag icon to remind patriotic consumers ...

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