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Andrew Walmsley on Digital: Mobile's game-changer

concentrated in the US. Clients range from Diageo to Yosemite Farm Credit Union, and include brands ...

I've Got A Brand New Combine Harvester

, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...

Audi to assign digital brief

Reading Room, Grand Union, Golley Slater and Avenue A | Razorfish will compete for the business. The car manufacturer is planning to develop its online presence through a range of digital social media tools; BBH will handle the general brand strategy for Audi online. Audi moved its digital ad business ...

ESPN and Land Rover team up to relaunch Scrum rugby website

, and the Rugby Football Union. The new website incorporates improved usability, a new look and enhanced stats ...

Zara Phillips stars in Land Rover eventing viral

. The spot follows a previous viral, starring the same footballer and the English Rugby Union player Josh ...

Power 100 Marketers of 2008: 1-50

the Norwich Union brand name in the UK over the next two years. Under her remit as global group marketing ... clients at cricket matches, rugby union fixtures and in the Npower corporate box, level with the halfway ...

Top 100 online advertisers

market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...Communications 8,223,507 117.05% 5.12% 11 BT 7,219,349 8.42% 7.59% 12 Norwich Union Direct 5 ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ... agency, while WDMP, TDA, the incumbent, and Hicklin Slade Partners were hired to work on the Norwich Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing ...

Nielsen reports 10% drop in direct mail volumes

% 89% 15 Reader s Digest 13,992,687 19,168,497 4% 94% 16 Norwich Union Direct 13 ... ,838,361 103% 82% 90 Bose 4,403,862 8,309,434 -13% 38% 91 Norwich Union Personal Finance 4 ...

Top 100 online advertisers

by 387% to 18.7m. The brand set itself apart from rivals including Egg and Norwich Union by using ... .22% 20 3 2,303,347 53.29% 8.06% 28,575,565 7.19% 21 Norwich Union 2,259,099 352.73% 10 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.