to remove filtersThe week in marketing: 16 September 2008
16 Sep 2008 | by Staff
to student union bars across the UK. The deal follows reports that the National Union of Students and InBev ...
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Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ... ,' explains Norwich Union's director of marketing, David Tyers. 'Now we think it's time to do something ...
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
The Communication Workers Union is to become the first trade union to launch a TV pro-gramme. The 250,000-member union will buy a slot on Information TV that it will use to recruit younger members. CWUTV ... Football Union and Premier Rugby for a further four years. Its sponsorship includes the introduction of a ...
Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities
24 Jun 2008 | by Alex Brownsell
-As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ... -vehicle device that records when and how far they drive. Norwich Union spokesman Erik Nelson said the policy ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
the Norwich Union brand name in the UK over the next two years. Under her remit as global group marketing ... clients at cricket matches, rugby union fixtures and in the Npower corporate box, level with the halfway ...
RAC adds WDMP to direct roster
07 May 2008 | by Ed Kemp
The agency has been added to the RAC s below-the-line roster to handle the brief. Last November, it was appointed to the direct roster of RAC sister firm Norwich Union. The agency has been tasked with developing a strategy to push the RAC s multi-product portfolio to prospective and existing customers. The aim ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment...Communications 8,223,507 117.05% 5.12% 11 BT 7,219,349 8.42% 7.59% 12 Norwich Union Direct 5 ...
When brands fake their nationality
04 Mar 2008 | by Jane Simms
the car marque a hostage to fortune, says Mike Williams, a senior consultant at The Brand Union ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
.7 45 Dell 28.33 -28.6 46 John Lewis Partnership 28.22 70.9 47 Norwich Union Direct 28 ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
% 89% 15 Reader s Digest 13,992,687 19,168,497 4% 94% 16 Norwich Union Direct 13 ... ,838,361 103% 82% 90 Bose 4,403,862 8,309,434 -13% 38% 91 Norwich Union Personal Finance 4 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
